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OXO Good Grips
1990, product design
Co-founder of Smart Design, Viemeister helped launch the widely acclaimed series of OXO Good Grips kitchen tools, which have won over 150 international honors for product design, packaging, and corporate identity.
Brilliant project!! but don’t give me the credit: my partner and founder of Smart Design, Davin Stowell headed up the effort and Betsy and Sam Farber (the “client”) made it happen.
I’m proud of helping to launch a company and movement that is advancing good design every day!!
Get a grip.
I chose these tools because they made pleasing and ergonomic design ubiquitous in daily lives—started a trend that is recognizable across generations. Much of the other work was also remarkable for it’s time, and trend setting, but the artist’s/designer’s names and work seem part of a past generation, in the spot light before many of us were even born.
love all those oxo products from sam farber and tucker.
I even have a sink mat. They thought it all through and designed it right.
It’s hard to get it all right all the time. They did it for the kitchen.
Very cleaver design by a very cleaver fellow
outstanding tools which make the user grateful and happy, everytime
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