Travisano created the singing cat commercial with his firm, Della Femina Travisano & Partners, for Ralston Purina. When Meow Mix announced plans in 2002 to bring back the ad campaign, The New York Times called the tune “one of the best known, most readily sung commercial jingles.”
Also by Ron Travisano
Left to right:
"Lying Joe Isuzu" ad campaign, 1986, Under Travisano's direction, the television campaign for Japanese car manufacturer Isuzu won 15 Clio awards and was one of the most-talked-about campaigns of the 1908s.