This instantly recognizable billboard campaign features orthographically-challenged cows launched Richards's award-winning multimedia marketing campaign for the Atlanta-based chain. Richards is founder of The Richards Group, which has also created memorable campaigns for Motel 6, Bridgestone, Fruit of the Loom, and many other top corporations.
Also by Stan Richards
Left to right:
Motel 6, radio advertising campaign, 1986-present, Recording his first voice-over for the economy motel chain, "All Things Considered" commentator Tom Bodett ad-libbed the now famous tag line, “We’ll leave the light on for you.” The ad campaign has won over 150 individual advertising awards, including eight Clios and two consecutive Best National Radio Campaign awards.
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