Rand first created IBM's logo in 1956, and continued working on it throughout the 1960s. First used officially in 1972, this logo used stripes to create a sense of speed and dynamism. This design remains the basis for IBM's logo to this day.
Also by Paul Rand
Left to right:
UPS, 1962, For UPS, Rand used an image of a medieval shield with a package on top.
Courtesy of the Estate of Paul Rand