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Teddy Grahams
1985, package design
Meyers’ famed consulting firm Gerstman & Meyers designed the box to show the bite-sized bears bursting through the package. According to Advertising Age, sales of Teddy Grahams reached $100 million within the first nine months on the market.
Actually, the success of the this brand of snacks was not just the packaging but, working closely with the marketer, Nabisco, Gerstman+Meyers designed the product, the little Teddy Bear cookies, that became so imensely popular with kids.
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