Voted the third best magazine cover of the last 40 years by the members of the American Society of Magazine Editors in 2005, Lois’s cover design borrows from the iconography of Saint Sebastian to transform the prize fighter and conscientious objector into a modern-day martyr.
Also by George Lois
Left to right:
Volkswagen Beetle ad campaign, 1959, "Think Small" was voted the number one ad campaign of the 20th century by "Advertising Age." Doyle Dane Bernbach's marketing overcame American resistance to Germany's "People's Car," which, in addition to being small, was also viewed as ugly, noisy, underpowered, and uncomfortable.
Volkswagen trademarks used with permission of Volkswagen Group of America, Inc.
"I Want My MTV" advertising campaign, 1983, Lois's ad campaign featured Mick Jagger shouting "I want my MTV!" According to "Fast Company," the commercial "got thousands of kids to pester their cable operators to carry the channel," and launched a new era in television programming.
Courtesy of George Lois