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DeRespinis selected the logo’s vibrant pink and orange colors—her five-year-old daughter’s favorites—and recommended the cushy lettering to suggest the appeal of a doughnut. The logo has represented the food-service chain for over twenty years.
This design certainly sets a standard for the company which I think has made a huge difference.
This logo is by far the most well known and simplest logo that has worldwide public advertising success. Yes it is simple, no its not extravagant, but it registers and everyone knows it throughout the world.
The logo is good enough to eat!
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